The product shot is the last piece in the label design process. Grafton Winery wanted label ideas for a Cranberry Apple wine, and of course Cranapple is already trademarked. I came up with Holiday Crapple and drew from an old Reece’s Peanut Butter Cup campaign from the 1970s of people colliding, and mixing their peanut butter and chocolate into a new discivery. This wine is a sweety relief from the hectic holidaze when you just want to throw up your arms and say, “Ahhhh Crapple!”

Ahhhh Crapple!  •  Marina, California

The product shot is the last piece in the label design process. Grafton Winery wanted label ideas for a Cranberry Apple wine, and of course Cranapple is already trademarked. I came up with Holiday Crapple and drew from an old Reece’s Peanut Butter Cup campaign from the 1970s of people colliding, and mixing their peanut butter and chocolate into a new discivery. This wine is a sweety relief from the hectic holidaze when you just want to throw up your arms and say, “Ahhhh Crapple!”
Product Code: Crapple Bottle 121216-1 r

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